April 28, 2015
Detailed Response Rate Information
Just kidding. No one shares – or even really knows – their response rates.
We recently attended a webinar held by the Direct Marketing Association – DMA Response Rate Report 2015. It was, not surprisingly, their best attended webinar of the year. We’re all suckers for any promise of concrete response rate data. Of course we all know what we want: “Based on incontrovertible analysis of statistically unimpeachable data, the average response rate for organizations doing direct marketing offers just like yours is 1.527%. If your response rate exceeds this, you are successful. Otherwise, well …not.”
Read More »