Getting the Most Out of Mail Tracking
February 22, 2023   Dave Lewis
	Of course, you know how to track a mailing – you have SnailWorks do it for you!  I just want to touch on some best practices to get the most bang from your mail tracking buck, as it were. Track Every Piece of Mail Every Time OK, a little... Continue Reading 🠢
The Pieces of a Mail-Based Multi-Channel Campaign
February 22, 2023   Dave Lewis
	As implied by the name, a multi-channel campaign has multiple components.  Creating, deploying, coordinating, and measuring all of those pieces is the essence of multi-channel marketing.  One party does not generally do all of them. Of course,... Continue Reading 🠢
US MAIL TRAFFIC REPORT - FEBRUARY 20, 2023
February 21, 2023   Dave Lewis
	SERVICE PERFORMANCE REMAINS IN ITS WINTER DOLDRUMS It may have been the worst week we’ve seen for First-Class letters in more than a year, depending on how you count.  At its most basic, only 82.5% of First-Class Letters were delivered on... Continue Reading 🠢
US MAIL TRAFFIC REPORT - FEBRUARY 13, 2023
February 13, 2023   Dave Lewis
	SERVICE LITTLE IMPROVED OVER PRIOR WEEK Mail delivery service continued to underperform, although a touch better than the week before.  Still, only  about 88% of First-Class letters were delivered on time, and only 75% of First-Class flats. ... Continue Reading 🠢
US MAIL TRAFFIC REPORT - FEBRUARY 6, 2023
February 6, 2023   Dave Lewis
	FIRST-CLASS SERVICE GOES FROM MEDIOCRE TO BAD Last February, First-Class flats, and First-Class Mail in general were, well, just bad.  No need to sugar-coat it.  They managed to improve by late spring, so maybe it had been Omicron. ... Continue Reading 🠢
US MAIL TRAFFIC REPORT – JANUARY 30, 2023
January 31, 2023   Dave Lewis
	NO BIG CHANGES, BUT IT WOULD BE NICE TO SEE IMPROVEMENTS With the Peak well behind us, we’d like to see consistent growth in on-time percentages.  Instead, First-Class delivery performance seems to bounce around a lot, especially flats. ... Continue Reading 🠢
Upsell Your Direct Mail Solutions
January 26, 2023   Karen Bartram
	Direct mail is a fantastic tool for generating leads and responses, but marketers some times forget about the great return on investment direct mail delivers and focus only on the cost. There is a perception that marketing budgets are better spent on... Continue Reading 🠢
US MAIL TRAFFIC REPORT – JANUARY 23, 2023
January 23, 2023   Dave Lewis
	YAWN - MAIL DELIVERY PERFORMS A LITTLE BETTER Maybe “yawn” is not the right word – maybe “wow” is.  USPS improved across all areas that we track.  We focus a lot on on-time percentage here because that is what... Continue Reading 🠢
Retargeting the Direct Mail Way
January 18, 2023   Dave Lewis
	You know the pair of shoes I’m talking about.  That pair that follows you wherever you go.  They not only look like the pair you were admiring on Zappos (or the shoe site of your choice), but they are also your exact size!  And you... Continue Reading 🠢
The Complicated World of Postal Endorsements
January 18, 2023   Dave Lewis
	The SnailWorks wiseacre team has been staying up late at night trying to find ways to make endorsements interesting.  There are some cool quantum physics aspects to it – for example many endorsements both exist and don’t exist simultaneously. ... Continue Reading 🠢