Informed Delivery 101: Your Direct Marketing Superpower
December 7, 2021   Karen Bartram
	As a direct marketer or mail house, you’re always looking for ways to improve response rates. The United States Postal Service has created a tool that can be a total game changer for your next direct mail campaign. It’s called Informed Delivery®,... Continue Reading 🠢
Weekly US Mail Traffic Report – December 6, 2021, First-Class letters took a dive last week
December 6, 2021   Dave Lewis
	You might want to get those holiday cards in the mail soon… First-Class letters did not have a good week last week, the week of November 29. By the old delivery standards, which is what we use for consistency, only 76.32% of First-Class... Continue Reading 🠢
Weekly US Mail Traffic Report – November 29, 2021 USPS Performance Bounces Back – No Trends Here
November 30, 2021   Dave Lewis
	This is an important week in mail measurement. Last year, Thanksgiving week is when USPS service went, if you’ll pardon the technical jargon, in the toilet. There are some statistical peculiarities in a holiday week that may make service... Continue Reading 🠢
Personalizing Informed Delivery Responses
November 18, 2021   Dave Lewis
	The Postal Service made a significant change to Informed Delivery in the past few months which may change how mailers approach their ID ads.  The new feature assigns a unique identifier to the web address (URL) for every Ride-Along ad which now allows... Continue Reading 🠢
Looking at Nationwide USPS Performance Analytics
November 18, 2021   Dave Lewis
	When we began evaluating aggregate analytics from all our data back in the early summer, we weren’t sure what to expect.  Our metrics are different than those of the Postal Service.  The Postal Service’s service performance measurement... Continue Reading 🠢
Boost your direct mail campaign with mail tracking
November 16, 2021   Karen Bartram
	Marketers know that direct mail campaigns can be a valuable tool for business. However, how will you know if your campaign is working? By employing a few tricks of the trade, your mailing can be tracked, measured, and refined to maximize its effectiveness.... Continue Reading 🠢
Weekly US Mail Traffic Report – November 15, 2021 Another Good Week for the Postal Service
November 16, 2021   Dave Lewis
	I know, I know! I roll my eyes at the Industry Alerts with USPS patting themselves on the back, but, for at least another week, the numbers back them up. First-Class Letters were on time 90.06% of the time based on previous delivery service standards,... Continue Reading 🠢
Weekly US Mail Traffic Report – November 1, 2021 – Overall, OK, but look for hold-ups in Maryland…
November 2, 2021   Dave Lewis
	First-Class Letters were on time 86.29% of the time based on previous delivery service standards, up a touch from the prior week. Again, this is not using the new, slower standards. All in all, letters seem to be holding their own, even given... Continue Reading 🠢
Postal Service Performance Heading into Peak Season
October 28, 2021   Dave Lewis
	It could make a soul blush, the Industry Alerts coming out of the Postal Service lately, touting their endless improvements in service.  But, in truth, they have been doing well.  On-time deliveries are at a high level, even scoring by the... Continue Reading 🠢
Postal Service Announces New Service Type IDs!! BUT NOT YET!!
October 28, 2021   Dave Lewis
	We are delighted to see that the Postal Service, on January 23, 2022, will be introducing new Service Type IDs (STID) for ballot mail and political mail.  But not until January 23, 2022!  Do not use them now!  Do not use them in November,... Continue Reading 🠢