Personalizing Informed Delivery Responses
November 18, 2021   Dave Lewis
	The Postal Service made a significant change to Informed Delivery in the past few months which may change how mailers approach their ID ads.  The new feature assigns a unique identifier to the web address (URL) for every Ride-Along ad which now allows... Continue Reading 🠢
Looking at Nationwide USPS Performance Analytics
November 18, 2021   Dave Lewis
	When we began evaluating aggregate analytics from all our data back in the early summer, we weren’t sure what to expect.  Our metrics are different than those of the Postal Service.  The Postal Service’s service performance measurement... Continue Reading 🠢
Boost your direct mail campaign with mail tracking
November 16, 2021   Karen Bartram
	Marketers know that direct mail campaigns can be a valuable tool for business. However, how will you know if your campaign is working? By employing a few tricks of the trade, your mailing can be tracked, measured, and refined to maximize its effectiveness.... Continue Reading 🠢
Weekly US Mail Traffic Report – November 15, 2021 Another Good Week for the Postal Service
November 16, 2021   Dave Lewis
	I know, I know! I roll my eyes at the Industry Alerts with USPS patting themselves on the back, but, for at least another week, the numbers back them up. First-Class Letters were on time 90.06% of the time based on previous delivery service standards,... Continue Reading 🠢
Weekly US Mail Traffic Report – November 1, 2021 – Overall, OK, but look for hold-ups in Maryland…
November 2, 2021   Dave Lewis
	First-Class Letters were on time 86.29% of the time based on previous delivery service standards, up a touch from the prior week. Again, this is not using the new, slower standards. All in all, letters seem to be holding their own, even given... Continue Reading 🠢
Postal Service Performance Heading into Peak Season
October 28, 2021   Dave Lewis
	It could make a soul blush, the Industry Alerts coming out of the Postal Service lately, touting their endless improvements in service.  But, in truth, they have been doing well.  On-time deliveries are at a high level, even scoring by the... Continue Reading 🠢
Postal Service Announces New Service Type IDs!! BUT NOT YET!!
October 28, 2021   Dave Lewis
	We are delighted to see that the Postal Service, on January 23, 2022, will be introducing new Service Type IDs (STID) for ballot mail and political mail.  But not until January 23, 2022!  Do not use them now!  Do not use them in November,... Continue Reading 🠢
Weekly US Mail Traffic Report – October 25, 2021 Mail traffic is still OK, but it’s not rush hour
October 26, 2021   Dave Lewis
	First-Class Letters were on time 85.86% of the time, based on previous delivery service standards, down from 91.90% the prior week. Again, this is not using the new, slower standards. This falls back into the general pattern we saw for the summer. Last... Continue Reading 🠢
Weekly US Mail Traffic Report – October 11, 2021
October 20, 2021   Karen Bartram
	First-Class Letters were on time 86.62% of the time, based on previous delivery service standards, up from 82.78% the prior weekMarketing Mail Letters were on time 93.57% of the time, down from 94.86% the prior weekAverage Intra-SCF delivery time was... Continue Reading 🠢
Which Direct Marketing Trends Will Deliver in 2022?
October 5, 2021   Karen Bartram
	If nothing else, the past two years have reminded us that acting quickly on emerging direct marketing trends not only keeps you in business but puts you ahead of your competitors. Consumer habits have changed and will continue to change as markets evolve... Continue Reading 🠢