Using Mail Tracking Proactively with Your Clients
September 29, 2020   Dave Lewis
Here’s a game for you:  Ask a friend (not in the mailing business) who the Postmaster General is.  Easy one, right?  Louis DeJoy.  He’s all over the news.  Next, ask them to name the previous Postmaster General.  Give them...

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Ballot Tracking Innovations at SnailWorks
July 22, 2020   Dave Lewis
It is becoming clearer and clearer that mail is going to be an essential component of the upcoming election.  We think most states will fall into one of these categories: Vote-By-Mail – Ballots mailed to every voter automatically Absentee Ballot –...

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The View from the Weeds – MTAC, Informed Visibility, and You
July 22, 2020   Dave Lewis
One important function we perform at SnailWorks is serving on the Mailers Technical Advisory Committee (MTAC), a Postal/Industry partnership that helps set policy and priorities for the Postal Service.  A variety of work groups and user groups address...

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New Political Mail Service Type IDs Coming on July 27 Seriously…not in June, not this week…we mean J
May 27, 2020   Dave Lewis
Apparently, desperate for something non-disease-related to talk about, the Postal Service announced four new Service Type IDs to be used for political mail – letters and flats – beginning on July 27.  Want to use them before July 27?  Don’t.  OK?  Just...

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Informed Delivery Promotion is Back for 2020
May 27, 2020   Dave Lewis
You loved it last year, you’ll love it more this year – it’s the Informed Delivery Promotion!!  Actually, you’ll love it kind of the same because it is pretty much identical to last year’s promotion, which is not a bad thing.  If your mailing has a qualified...

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Are You Ready to Support Vote-By-Mail?
April 30, 2020   Dave Lewis
It seems inevitable now that voting through the mail is going to play a critical role in this year’s election.  Running an election through vote-by-mail is a very different proposition than absentee ballots.  This presents an enormous opportunity for...

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Response Tracking with SnailWorks
April 30, 2020   Dave Lewis
It’s not exactly new, but it’s certainly becoming very popular:  Using Informed Visibility to track direct mail response.  The concept is very simple.  You change the Intelligent Mail barcode on your BRE or RAE and it becomes trackable.  Then every morning...

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Important News From MTAC, Coronavirus Front
March 26, 2020   Dave Lewis
We have lots of bits of news from MTAC, and the ID and IV programs, so here they are: MTAC Goes Virtual! The generally festive MTAC meetings in Washington were replaced by a series of webinars on a variety of topics, including promotions, COVID-19 response,...

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A Feast of Revenue and Response Opportunities
February 21, 2020   Dave Lewis
Unlike many folks, I love to grocery shop.  No, getting a bag of potatoes or a package of paper towels is not that exciting, but what I really like is choosing meals.  These days at our local Wegman’s, and many more like it, they have premade meals ready...

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SnailWorks on the Road
February 21, 2020   Dave Lewis
Like Willie Nelson, the SnailWorks team is playing On the Road Again for the next couple of months.  Make sure you stop by and say “Hi!” March 12 – Supercharging Election Mail -SnailWorks (Webinar) March 17 - Greater Triad PCC – Greensboro, NC (Speaker) March...

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