USPS HAS MIXED WEEK – MORE LATE MAIL THAN LAST WEEK, BUT NOT AS LATE
So, that’s weird…at least a little weird. First-Class Mail on-time percentages dropped vs the prior week, but then there was much less mail that was more than one or two days late, so average delivery days were much better. There is a little bit of a statistical anomaly in post-holiday weeks (Veterans Day). In this report we are grading mail that was delivered in the week beginning November 13, which means that those pieces placed in the mail the week before got a bonus “Postal-Day” allowed but the service standard. We don’t count Postal Days in our transit days.
Marketing Mail remains excellent. I don’t say this often enough, but Marketing Mail is a great advertising channel, with very predictable delivery dates when dropped close to the destination. Given its high response rate and vaunted position in consumer and donor eyes, there may not be a more cost-effective channel on earth. Month over month, year over year, Marketing Mail delivers consistently in terms of on-time percentage and days in transit. With the Holidays nearly upon us, let’s tip our hats to Marketing Mail.
