MARKETING MAIL CRUSHES FIRST-CLASS MAIL ON PERFORMANCE
Yeah, we know that certain things need to be mailed First-Class – bills, checks, account statements, stuff like that. But performance-wise, Marketing Mail is often a better bet. Of course, there are a lot of differences in how they are measured and standards, and where they are inducted, but it’s hard to ignore when Marketing Mail letters and flats are both on time 98.1% of the time.
First-Class had a good week too, but not spectacular. Marketing Mail won out in both on-time percentages and average delivery days.
Now, if I was doing a nationwide mailing, origin entered with national distribution, I’d still choose First-Class Mail if timing was an issue. But if timing wasn’t critical, I’d have to take a hard look at marketing mail.